Flensburg/Wiesbaden, 07/01/2023: We are pleased to announce that the 2nd edition of the Praxishandbuch Wirtschaft in Afrika has now been published.
In the 2nd edition, new developments on the African continent are taken up and up-to-date answers are given to the classic questions that must be answered by every player who wants to be economically successful in Africa: WHY Africa is interesting for business, WHERE the greatest prospects for success exist, HOW to proceed and WHICH approaches to shaping future economic relations between Germany and Africa are promising. The book describes how to invest in Africa and pools the current experiences of managers of large corporations and family businesses with a long history on the continent.
Book: https://link.springer.com/book/10.1007/978-3-658-37348-1 